Monday, February 4, 2013

Dabble vs. Drowning

I love social media, truly I do. I love it's immediacy, visual impact, dynamic everything.

However, seriously, when enough too much or too much enough? This as I finally get into and try to organize my Hootsuite account (I know, I know...it's been on my to do list for...at least 2 years now). I was so excited to finally have time to bring my subscription to YouTube, my Facebook, Twitter and Flickr feeds all into one place. I can't WAIT to have my blog feeds (those I follow) also show up in one place and one place only. Once again, I like social media so the thought of all things feeding into that one place makes my heart sing.

But here is the deal: for the last couple years I have had both a professional and personal profile, both on Google. And then our school officially converted to Google this fall, using it as our official communications and sharing platform (thank you @DBoxer). So I actually have 3 Google profiles: pre-move, post-move and personal. I am hopelessly confused/frustrated with trying to feed everything into Hootsuite....

Which brings to mind the question (as one of the reasons I am GO TO MAKE HOOTSUITE work for me, this as I add feeds to my life):  When does a communications director jump on board with social media?? How do you dabble in new media (which you just have to do before you can recommend it to your organization or effectively use it in your marketing plans) and not go crazy?? I am dying to learn more about Pinterest as well as Instagram (not sure they are right for Blake but I would like to be sure) - and just don't know where I will find the time, sanity....

Stay tuned. For those of my fellow communication directors out there - let the journey begin and let me know how you juggle the many balls of marketing and communications today!

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