I am at the CASE-NAIS 2013 conference and I have to say, my head is about to explode with ideas but I am also feeling great that so much of what we try to do at Blake is right on.Have I been successful across the board? Oh heavens no. But being here at a conference all about education (Pk-12 as well as higher ed) and to see the various strategic and innovative ways fellow communicators are leveraging social media, and that there is affirmation across the board from "top level" - it feels really, really good.
A couple top-of-mind thoughts as I prep for the next session:
- A perfect keynote kick-off: Communicating across generations. Great job (and funny too!) by Jane Buckingham of Trendera. A super way to ground the sessions and work to come.
- Crowd-sourcing session: How cool! The reality: many schools and their students and alumni are already doing it. A potentially powerful and effective way to create some communication critical mass. Hats off to presenters Travis Warren from Whipplehill and new head of school Peter Saliba of Tilton School.
- A fantastic session Monday morning was given by Dr. Tom Hayes from Simpson Scarborough. So many truths about the challenges of marketing at a school! Some examples: the outdated thinking that a new brochure (or webpage, or newsletter) will fix any marketing problem. (Not!) Or that school personnel often consider marketing is tacky at best, fraudulent at worse. Or - and this one makes me weep- research is too expensive (vs. an investment). Right on Tom!
- Just came from a tremendously helpful and inspiring LinkedIn session about harnessing the power of that social media platform. A no-brainer for any of us charged with helping connect our graduates, and helping them succeed! Can't wait to bring Evertrue to Blake. Great job Brent Grinna.
What sessions did other find helpful? What are the truths you deal with every day??
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