Humor: More Powerful Than Ever

I just read a blog post on EdSocial about a school's top three Facebook posts and it made my heart sing as (a) Blake has had some similar posts with even more likes/interaction/sharing (and we aren't an east coast school!), and (b) it completely reinforces what we have seen via Blake's Facebook page in terms of the type of content that attracts attention and encourages sharing.

Just the other week, my colleague Tracy (@LifeatBlake) posted a comic on our Facebook page about why science teachers shouldn't be allowed to monitor recess. It ended up with a virality rate of almost 82 percent and had about 700 reach, 645 engaged and 572 taking about it! It also ended up printed out and taped to the door of one of our faculty lounges (by someone other than us) which we consider to be the 'ultimate' in approval. It really reinforces the importance of offering your audience something worthy of sharing, and of the value of humor.

This might be a little tricky for schools but we all know that we educators DO have a sense of humor (and can appreciate the riduculous). So don't be afraid to be authentic and funny - it can appeal to both your current as well as prospective audiences.